When trying to increase visibility on the web, search engine optimization is an essential tool.
If you are looking for professional SEO services, the Osatech team is here to help.
Contact us today for a quote on our services.
When trying to increase visibility on the web, search engine optimization is an essential tool.
If you are looking for professional SEO services, the Osatech team is here to help.
Contact us today for a quote on our services.
When trying to increase visibility on the Web, search engine optimization is an essential tool.
The OsaTech team is well aware of this and provides its expertise to help its clients implement an SEO strategy for its website.
SEO is Search Engine Optimization (SEO) and consists of a set of activities aimed at placing the website in the top positions of the natural results shown by search engines.
When a person searches for a professional, a service, a public establishment, they often do so through search engines, by means of keywords.
The tendency is to select the first results that appear in the SERP, i.e., on the search engine results page: if the first site found likes it, i.e., has a satisfactory content and offers a positive user experience (to begin with, it opens quickly, otherwise after a few seconds it moves on), it will be the chosen one. Therefore, it is obvious how important it is to have excellent search rankings.
It is achieved through SEO, which can be defined as a series of activities carried out directly on the website, flanked by actions aimed at increasing the popularity of the website itself.
It is basically based on the use of correct keywords and consists of on-page SEO, a series of strategies aimed at distributing and organizing keywords in the text, and off-page SEO, with a focus on link building.
Our experts can create an efficient SEO strategy, to optimize and index the site, using their content marketing skills, to place clients’ web showcases in the top SERP places.
SEO audit, keyword research, web analytics, monthly reporting, link building and maintenance are part of the service offered.
The SEO audit is the comprehensive technical and strategic level analysis of the site to identify optimization opportunities and improve indexing and ranking on Google.
Keywords research is market analysis on user searches in a predefined geographic area for the purpose of identifying the most frequently used terms and optimizing the website accordingly to rank for strategic keywords that convert.
By web analytics we mean the creation of Google Analytics and Google Search Console to monitor the SEO and Digital results of the project. A report will be created each month with traffic and conversion KPIs compared month-to-month and year-to-year, sent at the beginning of the month, and maintenance will allow for ongoing analysis and maintenance for the purpose of identifying new opportunities for optimizations over time and keeping the project monitored in the event of Google Updates or Black Hat SEO activities designed to make the results on Google worse.
Finally, link building means finding and creating 6 links from authoritative sites to increase the exposure of the site and improve its Google relevance and rankings.
Not only is it essential for the site to meet SEO optimization standards, it must also be duly promoted and this is the role of Search Engine Marketing(SEM), consisting of a set of activities used to immediately promote a website through online advertising campaigns, with the aim of bringing more visitors to one’s web.
Thus, the goal is ultimately similar to that of SEO but the principles and ways of achieving it are different: SEM presupposes an economic expenditure, which, however, must be calibrated according to correct criteria in order to lead to a benefit; it is at first glance quicker to bring results but does not require a precise strategy that we deal with.
The OsaTech team offers different packages, from SEO on boarding that guarantees one-time services to agreements to take care of all the aspects listed for three to six months.
SEO AUDIT
Comprehensive technical and strategic level analysis of the site to identify opportunities for optimization and improvement of indexing and ranking on Google
KEYWORDS RESEARCH
Market analysis of user searches in a predefined geographic area in order to identify the most frequently used terms and optimize the project website accordingly, to position itself on strategic keywords that convert
WEB ANALYTICS
Creating Google Analytics and Google Search Console to monitor the SEO and Digital results of the project
MONTHLY REPORT.
Creation of a monthly report with traffic and conversion KPIs compared month-to-month and year-to-year, sent at the beginning of the month
LINK BUILDING
Research and create 6 links from authoritative sites to increase site exposure and improve its Google relevance and rankings
MAINTENANCE
Ongoing analysis and maintenance of the project in order to identify new optimization opportunities over time and to keep the project monitored in case of Google Updates or SEO Black Hat activities aimed at worsening the results on Google
Experience, passion and dedication.
This is that what emerges from our customers when they talk about Osatech
